ATHELS writes and places Arabic communications for international agencies across the Middle East. The work carries your name, not ours. Every piece is made to fit the society that will receive it. We speak to stakeholders in their own vocabulary.
Some agencies have a client moving into the region and no office there. For them, we are the Arabic desk they would otherwise have to hire, train and oversee. We take the work from the first proposal to the final coverage report.
Other agencies are already in the field, but their Arabic does not match their English. They brief us as they would their own people. We return finished Arabic in their template, by the deadline.
Senior Arabic writing that reads as policy, not translation, is scarce in the region. Most of it sits inside large agencies. It is sold on a yearly retainer, with a monthly minimum and a team you pay for whether you need them or not. We sell the same seniority by the piece. You pay for the work, not the office.
In either case the client remains yours. We do not contact them, put their name to anything, or show their work.
We write press releases, executive speeches, opinion pieces, social copy, internal messages and talking points. We start from your English brief. The Arabic is written from the first line for its reader, whether a ministry press office, a listed board or a business editor in the region.
Master narratives, crisis playbooks, launch plans and message houses. The strategy is yours. We produce the Arabic documents, and a Gulf executive reads them as native work, not as something adapted.
Placement is a service of its own, priced on request. We name the outlet, you approve it, and publication there is guaranteed. The terms are set out below.
Every file carries your brand and your template. Ours appears nowhere.
A separate service, priced on request.
Placement is a separate service. It is priced on request, after we have read the piece, and quoted apart from the writing.
We have access to more than 64 outlets and platforms in the region, in print, television, radio and licensed digital media. We read the piece and name the outlet that suits it. You approve the outlet and the price before anything goes out.
Publication in the agreed outlet is guaranteed. If it has not run within 30 days, we offer an outlet of the same tier. If you decline, the placement fee is returned in full.
An English brief is enough, and one page will do. Within a day we confirm the delivery date and the price.
The first draft arrives on the agreed date, reviewed by a senior consultant. Revisions are part of the job.
A new account can work by the piece or on a prepaid retainer. Rates are on their own page.